Discord Is Launching Its Own Curated Game Store

Back in June, ubiquitous chat company Discord launched a games tab that bore a slight resemblance to Steam’s front page. Now it’s launching its own store that resolutely refutes Steam’s anything-goes approach.

Valve recently said that it’s opening Steam’s floodgates wider than everbefore. Discord, on the other hand, says it is hoping its store will have a “cozy neighborhood book shop vibe.”

“We’ll be launching a curated game store experience similar to one of those cozy neighborhood book shops with recommendations about the hottest and newest games from us to you,” the company said in an announcement, noting that “big” publishers like THQ and Deep Silver are already on board—though if we’re being real, THQ and Deep Silver are far from the biggest. In addition, signing up for Discord’s “Nitro” subscription program will now net you a handful of curated “golden” games alongside benefits that were previously included.

There will also be indie games on the Discord store, and the company says it will open up a new “First On Discord” program in which it funds indie developers in exchange for temporary exclusivity. The exclusivity window will “usually” last 90 days, Discord says.

Lastly, you’ll be able to use Discord to launch any of your games, even if you didn’t buy them on the rapidly expanding communications megalith. The new “Universal Library” feature will scan your machine for games and then handle booting all requisite launchers.

Read one way, this just sounds like Discord is trying to make something convenient and comfy. Read another way, it seems like a manifesto aimed at eventual Steam-like dominance. Perhaps it’s something in between. A friendly neighborhood overlord (lol). Regardless, Discord says it already has 150 million users, so its store is in a good position to make some waves.

The company says, however, that chat will remain its “primary” focus, with a current emphasis on performance and new features like priority speaker.

The store’s beta is rolling out today to 50,000 Canadian users.

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It will fail immediately since it is launching a beta in Canada and we all know GRG’s stance on Canada.

I would think trying to negotiate a deal out with Steam would have been a better option than trying to have a different service.


Interesting article.
Unfortunately, this is where the author lost me.

Also, why Canada?

I would agree and probably what they tried to do but i bet steam did not want to provide what they wanted. So, they said F it and decided to create their own store.

As for it succeeding. Well it will come down to the deals. No one is going to care about the