EA revealed this week (via GI.biz) that they make $1.3 billion on “extra content” a year, which is all extra digital stuff, like DLC, season passes, etc. Around half of that figure, though—$650 million—comes just from EA Sports’ Ultimate Team.
yup, just look at mobile gaming
Microtransactions are where it’s at now. MMOs are being funded by them. All current games have them (CoD Halo). Just lookt at GTA V, they’ll release tons of free DLC because those shark cards are selling.
I recently took a bite of the microtransaction apple trying to get the new shit in BO3. Spent $20 and it will at least be good for a YT video